Google Ads Marketing Strategy

Project Goal

Increase online sales and achieve a higher ROAS (Return on Ad Spend) for an eCommerce client through optimized Google Ads campaigns.

Strategy & Implementation

1. Account & Conversion Audit
→ Reviewed the client’s existing campaign structure and tracking setup.
→ Fixed conversion tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4).
→ Implemented Enhanced Conversions for more accurate data.

2. Keyword Research & Campaign Structure
→ Conducted detailed keyword analysis focusing on high-intent search terms.
→ Created separate campaigns for Search, Performance Max, and Shopping Ads.
→ Used negative keywords to filter out irrelevant traffic.

3. Ad Copy & Creative Optimization
→ Wrote compelling ad headlines and descriptions focusing on USPs and CTAs.
→ Tested different ad variations (A/B testing) to improve CTR and Quality Score.

4. Smart Bidding & Budget Management
→ Used Target ROAS and Maximize Conversions bidding strategies.
→ Optimized bids based on device, location, and time performance.
→ Reallocated budget toward high-performing ad groups.

5. Continuous Monitoring & Optimization
→ Weekly performance review of CPC, CTR, conversion rate, and ROAS.
→ Paused low-performing keywords and expanded top performers.
→ Adjusted audience signals and product feed optimization for Shopping Ads.

Results Achieved

1.ROAS improved from 2.8x → 5.1x within 45 days.

2,Sales increased by 65% compared to the previous month.

3.Cost per conversion reduced by 30%.

4.CTR improved by 40% after ad copy optimization.

Achieved consistent growth through data-driven scaling and tracking accuracy.