Facebook Ads For E-commerce

Project Goal

Increase online sales and ROAS (Return on Ad Spend) for an eCommerce store through optimized Facebook Ads campaigns.

Strategy Implemented

Audience Research & Segmentation
→ Created custom audiences (website visitors, add-to-cart, past buyers).
→ Built lookalike audiences from high-value customers.

Ad Funnel Setup (Full-Funnel Approach)
→ Top of Funnel (TOF): Engaging creatives + video ads to reach new audiences.
→ Middle of Funnel (MOF): Retargeting visitors with product catalog + offers.
→ Bottom of Funnel (BOF): Dynamic product ads & discount-based retargeting.

Creative Optimization
→ A/B tested images vs. videos, carousel vs. single product ads.
→ Highlighted product benefits, reviews, and urgency offers.

Conversion Tracking
→ Implemented Facebook Pixel & Conversion API via GTM.
→ Tracked Add to Cart, Checkout, and Purchase events.

Budget Allocation & Scaling
→ Started with small daily budget.
→ Scaled winning ad sets by 20–30% weekly.
→ Reinvested profits into high-performing campaigns.

Results Achieved

3x ROAS within the first 30 days.

45% increase in purchase conversions.

60% lower CPA through retargeting campaigns.

Revenue boosted by 70% compared to the previous month.