Facebook Conversion Tracking (Pixel + CAPI)

I follow a structured and technical workflow to ensure your Facebook Conversion Tracking is set up accurately, reliably, and fully optimized for data-driven advertising.

1. Initial Audit & Requirement Analysis

I start by reviewing your website, existing tracking setup, Meta Events Manager, and GTM/GA4 configuration. This helps identify gaps, missing events, duplicated events, or inaccurate firing.

2. Event Planning & Mapping

Next, I define which events need to be tracked—such as PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, or custom events. I create an event map detailing triggers, parameters, and data layers to ensure clean, structured tracking.

3. Pixel Installation & Setup

I install or verify the Facebook Pixel through GTM or directly through CMS platforms like WordPress, Shopify, or WooCommerce. Each event is configured with proper triggers, tags, and dynamic values (e.g., value, currency, product ID).

4. Conversion API (CAPI) Integration

I implement server-side tracking using either the GTM Server Container, Shopify Native Integration, WooCommerce API, or a custom setup. This ensures higher accuracy, especially when browser tracking is blocked.

5. Event Testing & Debugging

Using Meta Test Events, Pixel Helper, and GTM Preview Mode, I thoroughly test each event to ensure:

  • No duplicated events

  • No missing parameters

  • Consistent browser + server events

  • Accurate Purchase and Lead values

6. Advanced Configuration (If Needed)

I can configure additional elements such as:

  • Enhanced Match

  • Custom conversions

  • Aggregated Event Measurement

  • Domain verification

  • CRM/event forwarding

7. Reporting & Verification

Finally, I provide a complete verification report that includes:

  • A list of all implemented events

  • Technical screenshots

  • How each event works

  • Confirmation of Browser vs. Server events

  • Recommendations for future improvements

8. Ongoing Support

I offer continued monitoring and support to ensure tracking remains stable after updates, theme changes, or platform modifications.

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