A Complete, High-Accuracy GA4 Implementation

1. Business Analysis & Tracking Audit

The process begins with a deep analysis of your measurement needs, current tracking issues, and overall website structure.
I audit:

  • Existing GA4 or Universal Analytics setup

  • Google Tag Manager implementation

  • Current event tracking

  • Data accuracy issues, duplicates, or missing events

This gives a clear roadmap for clean, error-free analytics.

2. Measurement Plan & Event Architecture

Next, I create a customized measurement plan that defines:

  • Key business actions that must be tracked

  • Event names and parameters

  • Custom conversions

  • Data layers required for dynamic values

  • Enhanced eCommerce event structure (if applicable)

This ensures your tracking is structured, consistent, and built for long-term scalability.

3. GA4 Property Setup & Configuration

I configure your GA4 property with full accuracy, including:

  • Data streams

  • Enhanced measurement optimization

  • Internal traffic filters

  • Content grouping

  • Cross-domain tracking

  • Custom dimensions & metrics

  • Debugging configuration

Every setting is customized to produce clean, reliable, and meaningful reports.

4. GTM-Based Implementation (Best Practice Standard)

All event tracking is handled through Google Tag Manager using clean, modular, and reusable tag structures.

The setup includes:

  • GA4 configuration tags

  • Advanced event triggers

  • Custom event parameters

  • Data layer integration for dynamic values

  • Error-proof tag execution

  • Strict naming conventions and event taxonomy

This ensures all data flows into GA4 accurately and consistently.

5. Event & Conversion Tracking

I track the events that matter most to your business, including:

  • Button clicks & form submissions

  • Lead actions & engagement events

  • Scroll depth, outbound clicks, video views

  • Page-specific event triggers

  • Full eCommerce funnel tracking (View Item → Purchase)

Every important action is captured with detailed parameters to improve your analysis and optimization.

6. Enhanced eCommerce Tracking (If Required)

For eCommerce platforms like Shopify, WooCommerce, Laravel, custom PHP, or any CMS, I set up:

  • Product impressions

  • Product detail views

  • Add to Cart

  • Initiate Checkout

  • Purchase events with transaction IDs, product IDs, value & currency

Your eCommerce data becomes structured, accurate, and fully reportable inside GA4.

7. Advanced Testing & Debugging

I perform a complete validation process using:

  • GA4 DebugView

  • GTM Preview & Debug Mode

  • Browser developer tools

  • Real-time event tracking checks

This ensures:

  • No duplicated events

  • No missing data

  • Accurate parameter passing

  • Precise conversion firing

  • Full compatibility with ads platforms

8. Conversion Setup & Custom Reporting

I configure your most valuable events as conversions and create:

  • GA4 custom metrics

  • Custom dimensions

  • Event-based funnels

  • Path explorations

  • Attribution insights

  • eCommerce revenue reports

This transforms raw data into actionable business intelligence.

9. Documentation, Guides & Final Delivery

You will receive:

  • A full tracking documentation sheet

  • Event list with parameters

  • GTM/GA4 screenshot proof

  • Access setup instructions

  • Optimization recommendations

Everything is delivered in a simplified, easy-to-understand format.

10. Ongoing Monitoring & Support

I ensure your tracking remains stable after:

  • Website updates

  • Theme changes

  • New landing pages

  • Marketing platform integrations

You get continued support for adjustments, improvements, and additional events.

My Services

Contact Me