Cookie Consent Implementation – Full Service Description

With increasing privacy regulations like GDPR, CCPA, and ePrivacy, implementing a robust cookie consent solution is crucial for any website. Proper consent management ensures that your tracking tools—Google Analytics, Google Ads, Meta Pixel, and other marketing scripts—only collect data after user permission. This keeps your business compliant, avoids penalties, and maintains user trust while still allowing accurate conversion measurement.

My Cookie Consent Implementation service ensures that your website collects data responsibly while enabling effective marketing and analytics tracking.

Why It’s Important

  • Ensures compliance with GDPR, CCPA, and other privacy laws

  • Prevents legal penalties and fines

  • Maintains user trust and transparency

  • Enables consent-based event tracking for accurate reporting

  • Allows marketing platforms like Google Ads, GA4, and Meta Ads to function correctly without violating privacy rules

My Working Process

1. Initial Audit & Planning

I start by reviewing your website, current tracking setup, and existing cookie banners. I identify which scripts require consent and map out the consent workflow for full compliance.

2. Consent Mode v2 Setup

I configure Google’s Consent Mode v2, ensuring that Google tags respond correctly to user consent choices. This ensures conversion data is collected accurately while respecting user privacy.

3. Cookie Banner Implementation

I implement a user-friendly cookie banner that clearly informs visitors about cookies and allows them to accept or reject tracking. The banner is fully customizable and works across devices.

4. Consent-Based Event Activation

Tracking scripts and marketing tags (GA4, Google Ads, Meta Pixel, etc.) are triggered only after obtaining user consent. This prevents unauthorized data collection while preserving campaign performance data.

5. Meta Pixel Consent Handling

I configure Meta Pixel to respect user consent, ensuring conversion tracking fires only when allowed. This includes standard events and custom conversions.

6. GTM Consent Initialization

I configure Google Tag Manager to initialize tags based on consent, creating a centralized, reliable, and future-proof tracking setup.

7. Testing & Compliance Verification

Before going live, I thoroughly test:

  • Cookie banner functionality

  • Consent-based event firing

  • Google Consent Mode behavior

  • Meta Pixel and GA4 data integrity

This ensures that tracking works correctly without violating user privacy.

8. Documentation & Handover

You receive a complete guide with:

  • Implemented consent workflow

  • List of all consent-based events

  • GTM and tag configuration

  • Testing results and recommendations

9. Ongoing Support

I provide support for updates, new tags, or adjustments when privacy regulations change or new marketing tools are added.

My Services

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